iStock/Thinkstock(NEW YORK) — Black Friday is giving Cyber Monday a run for its money.
Consumers spent more than $5 billion at online retailers this year by the end of the shopping holiday, according to a report from Adobe, and a record $3.34 billion just on Black Friday.
This year’s Black Friday was also the first day in retail history for mobile revenue to surpass the $1 billion mark– taking in $1.2 billion– up 33 percent from last year, Adobe said.
Fifty-five percent of consumers shopped while mobile on Black Friday with 45 percent on their smartphones and 10 percent shopping from tablets, according to the report.
“With the full day total coming in at $3.34 billion, Black Friday may have just dethroned Cyber Monday’s position as the largest online shopping day of the year,” Tamara Gaffney, principal analyst and director of Adobe Digital Insights, said. “Shoppers are still buying at higher than expected levels in the early morning hours of Small Business Saturday.”
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