ABC News(NEW YORK) — Doritos has teamed up with Rock the Vote in an effort to boost voter registration among America’s youth.
The partnership has spawned an interactive vending machine at college campuses that asks students whether or not they are registered to vote. If they answer no, rather than receiving one of two flavors of Doritos chips, they get a bag with a special flavor.
The “No Choice” bags have no taste or chips — just pieces of Doritos-shaped cardboard — to show the students that if you don’t vote, you don’t get a choice because someone else will be choosing for you instead.
The students can then use the vending machines to help them register to vote.
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