Jonathan Ferrey/Getty Images(LAS VEGAS) — NASCAR has a new sponsor for it’s premier seires, announcing a multi-year deal with Monster Energy. It will be just the third brand to sponsor the premier series in its’ history, taking over for Sprint after Dec. 31 of this year.
— NASCAR (@NASCAR) December 1, 2016
“Motor sports is [Monster’s] DNA,” NASCAR CEO Brian France said, “They understand motor sports, they understand NASCAR, they understand how to reach across and excite our core audience and help us deliver on a new audience.”
Monster’s Chief Marketing Officer Mark Hall also felt strongly about the new deal. “It’s a rare and unique opportunity to be associated with a premier professional sport, to be closely partnered with that sport and work together to build both of our brands,” he said.
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