Taylor Dunn/ABC News(NEW YORK) — Sarah Michelle Gellar didn’t always know how to bake. In fact, it was because she didn’t know how to bake that lead her to start a culinary lifestyle company, Foodstirs.
On a recent episode of “Real Biz with Rebecca Jarvis,” Gellar shared her story of how one trip to the grocery store to buy a baking mix became the beginning of her entrepreneurial journey.
“I was so shocked because there was this real hole in the category,” Gellar says. “There was either the traditional baking mix, the legacy brands that are full of dyes and chemicals. Or the other end were these gluten free, very expensive, and honestly didn’t taste that great. And I thought, what about for the person that wants good ingredients and taste — where does that exist?”
So Gellar teamed up with two friends to cofound Foodstirs, created with the shared belief that the kitchen is the one place in a home where families can put down devices and make genuine connections. The company makes cooking kits and baking mixes, with non-GMO and organic ingredients and recipes that can be executed easily in six steps or less.
Taking on the $5 billion baking category isn’t easy even for a celebrity, and Gellar didn’t want to use that to help build the brand.
“I value the work that I put into my life and my career and I could never just slap my name on it,” she told ABC News’ chief business, technology and economics correspondent Rebecca Jarvis.
Watch Gellar’s full interview with Jarvis below:
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