Zoonar/Thinkstock(NEW YORK) — Coca-Cola is pledging to recycle a used can or bottle for each one sold by 2030.

This approach is part of what the company called a “global goal” to reduce waste. Coca-Cola said it plans to guide consumers through the recycling process with educational outreach, according to a statement. The company said it also aims to make bottles with an average of 50 percent recycled content by 2030.

“The world has a packaging problem — and, like all companies, we have a responsibility to help solve it,” said James Quincey, president and CEO of the Coca-Cola Co., which sells 500 brands of soda, juice and water.

“Bottles and cans shouldn’t harm our planet, and a litter-free world is possible,” Quincey said. “Companies like ours must be leaders. Consumers around the world care about our planet, and they want and expect companies to take action. That’s exactly what we’re going to do, and we invite others to join us on this critical journey.”

This comes after mounting pressure from consumers and other entities to reduce waste. Earlier this week, the European Union announced a strategy to make sure that all packaging is recyclable by 2030 and to curb single-use items such as bottles, according to Bloomberg.

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