Reformation(NEW YORK) — For the third time around, sustainable fashion retailer Reformation has launched an extended line of sizes. The only difference is that now, it will be permanent.
On the brand’s landing page there is a message that reads, “Let’s do this forever. Extending sizing is here to stay.”
The new collection includes 18 of Reformation’s best selling styles in sizes 1X to 3X and 14 to 24.
“My biggest dream is to bring sustainable fashion to everyone, so size inclusivity has always been important to us at Reformation,” Reformation founder and CEO Yael Aflalo told ABC News Good Morning America.
She continued, “We want all women to be able to wear our clothes and feel good doing it. With that goal in mind, we’re super happy to now offer a bunch of our most popular styles permanently in extended sizing.”
The brand explained in a statement that after taking small steps in 2018 with their capsule collection, which included inclusive sizing of Ref Jeans, they realized that wasn’t enough.
“Over the past couple of years, Reformation spent a lot of time listening to customer feedback so they could launch a permanent collection with the fits and styles people really wanted. It was important to the brand that it was done right,” the statement says.
The new collection includes crisp white dresses, floral prints, snakeskin skirts and many other pieces that are perfect for spring starting at $48.
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