Virgin America(SEATTLE) — The Virgin America name is embarking on its final voyage.
The parent company of Alaska Airlines announced Wednesday that it would be phasing out Virgin’s name following the merger of the two companies last December.
“After careful consideration, the combined company will adopt Alaska’s name and logo, retiring the Virgin America name likely sometime in 2019,” a statement said. However, the combined airline
will adopt many of the brand elements that Virgin America enthusiasts love about their favorite airline, including enhanced in-flight entertainment, mood lighting, music and the relentless desire
to make flying a different experience for guests. The goal is to create a warm and welcoming West Coast-inspired vibe.”
Vice President of Marketing Sangita Woerner,said they wanted one name for their airline in order to be more consistent and efficient.
The combined forces of the Alaska Air Group make up the fifth-largest carrier in the nation.
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